Who We Are


Your one stop shop for all you need for your brand: product development, private label, sourcing, logistics solutions

At JIT Experts Hive, we’re your partner in navigating the complexities of the retail and manufacturing industry. Whether you’re an innovative start-up launching a groundbreaking product, a timeless brand adapting to new requirements, or an ethically-minded business seeking sustainability, we’re here to propel your growth.

We specialize in CPG development and growth through retail, DTC (Direct To Consumer). Unlike traditional consulting firms, we integrate seamlessly with your team, offering hands-on, just-in-time expertise that spans from strategy to execution. Our approach is tailored to meet the unique needs of your business in today’s fast-changing retail landscape.

  • We support new businesses with expert startup consulting to help them avoid common missteps.
  • We guide industry leaders through ever-changing regulations to keep operations running smoothly.
  • We help growing businesses fine-tune their processes and scale efficiently with expert support.

At JIT Experts Hive, we conduct thorough gap assessments and strategy prioritization, to make sure your business focuses on the right areas for maximum growth and operational efficiency.

We strive to be the most trusted network of experts in retail and manufacturing.


What We Stand For


Our Mission

Our mission is to seamlessly integrate with your team, offering just-in-time expertise that ensures your brand’s success from product strategy and launch to ongoing growth.


Our Vision

To empower your business to become nimble, agile, and relevant by:

  • Delivering expertise that drives innovation and growth.
  • Providing seamless integration with your team and business to transform your business into a leader in the retail and manufacturing industries.
  • Tailoring solutions that foster long-term success and adaptability in an ever-changing market.

Offering just-in-time expertise to ensure your business stays ahead and remains competitive.


Meet Our Team: What Makes JIT Experts Hive Different?

Our team operates like a hive of experts, bringing together the most knowledgeable professionals to meet your specific needs. 

With decades of experience from top companies, we provide support when and where you need it. And we don’t just deliver generic advice — we roll up our sleeves and work alongside you as an extension of your team.

We don’t offer cookie-cutter solutions, but tailor a plan specific to your business. Our flexible approach means top-tier expertise is accessible even to lower-budget teams. Whether it’s product development, brand management, or market entry, we offer expertise, training, and fractional leadership to help your business thrive.

Neshat Soofi Profile Pic


Meet Neshat, Founder and CEO

Over the past 25 years, I’ve worked in the consumer products industry, partnering with small start-ups all the way to the largest consumer goods and retail organizations in the world.

Over the course of my career, I gained incredible cross-functional experience, from manufacturing, quality & regulatory, and supply chain. I also moved within the industry – from food to cosmetics and beauty and then into household and home products. This constant learning, combined with building high-performing teams, programs, and functions energized me.

Then the unthinkable happened: I left my corporate job for a new startup.

And wow! I fell in love with the startup’s ideas, dynamic pace, and the need to wear many hats. 

But I quickly realized there was a big gap in the market. 

This gap was between innovative companies and the experts they needed to help their businesses grow. 

I experienced the frustration of needing to develop products and scale quickly but feeling limited in the resources available. I knew we could work more efficiently and rapidly grow – if we just had the right experts.

That’s why I started JIT Experts Hive – to bridge the gap. At JIT Experts Hive, the expertise flexes with your needs. We link your innovation and dreams to our knowledge and proven expertise.

JIT Experts Hive provides the right expertise anywhere, anytime. 

If you’re ready for a win-win solution that brings you more confidence, agility, and competitive edge, let’s talk!

Sarah Oxendale


Get to Know Sarah, Managing Partner

Hi, I’m Sarah, managing partner and expert at JIT Experts Hive. 

Before joining the team I had the privilege of leading compliance, product development, and quality assurance teams for major retailers like Target and Brandless, as well as serving as VP of Quality for a Private Label Manufacturer. Throughout my career, I’ve helped organizations implement brand protection strategies across diverse product categories, ensuring both safety and success. 

With over 25 years of experience, I bring a wealth of knowledge to every project.

And now at JIT Experts Hive, I’ve had the opportunity to take on fractional leadership roles, helping clients develop supplier requirements, streamline compliance processes, and build regulatory testing programs for new products. 

I’m passionate about blending science, proven methodology, and business to create win-win solutions that drive both product safety and business growth.

At JIT, I am able to use that passion to help our clients find innovative, tailored solutions to solve their business challenges.

What excites me most about my role at JIT is the opportunity to work with multiple businesses simultaneously, helping them solve their most pressing business needs. 

There is nothing more rewarding than being a part of our clients success!

We have experts in food and beverage, cosmetics, supplements, over-the-counter drugs, household hard goods, soft lines, and more to support your needs.

This is What Our Experts Say

Our experts bring a wealth of knowledge across industries, allowing them to support a wide variety of projects with precision and expertise. With years of experience, they’ve tackled unique challenges and are equipped to offer hands-on, tailored solutions that address your specific business needs, no matter the scale or complexity

What Our Experts Say

Interested in Joining the Hive?

We’re always looking for skilled retail experts to join us. If you have expertise in the retail, distribution, or manufacturing industry or have a skillset you’d love to share, let us know! 

Join the Hive

Wondering if we’re right for you? Check out our latest blog post:

5 Signs You’re a Great Fit to Consult With Us

JIT Experts Hive Logo

JIT Experts Hive specializes in just-in-time business consulting services for companies in the retail and CPG industries.

We go beyond traditional consulting by actively driving your success in private label and DTC retail. Our customizable solutions and adaptable expertise will help you stay ahead of industry changes and bring your business goals to life. 

Based in Minneapolis, Minnesota, serving clients worldwide.